Trying to promote any small business is a task that needs careful planning as it is important to get good value for money and obtain the best results possible within your budget.
One of the first considerations when promoting your business is which sort of web presence you are going to have, an essential for any twenty-first century business, either in the form of a website or a page on one of the social media platforms. Online is usually the first place potential customers will look for your accountancy business.
If you decide creating a website to promote your business is the most cost effective option you could either use one of the free applications that enable you to use a template to design and create your own website or you can employ the services of a web designer. The latter will probably give you a more professional looking site and can be developed to contain key words that will improve the ranking of your site on search engines. Many web designers will be able to advice you on search engine optimisation a valuable way of bringing clients to your site.
Promoting your accountancy business through social media is a lot cheaper and much simpler. It can be set up within a couple of hours and can be used to attract potential clients.