Promoting your business on a budget

Promoting your business on a budget

In this increasingly competitive marketplace for any business it is important to promote your business as effectively as you can within the limits of your advertising budget, but what is the most efficient way of doing this?

The most important aspect is to get your brand recognised by your target audience. Social media advertising is an effective way to do this as it is straightforward to set up and maintain a social media business page. Advertising videos can be easily uploaded to show product usage and range whilst customer review videos can be used to convey positive comments from previous clients.

You may decide that it would benefit your business to have a website alongside your other advertising. There are many build your own website programs available online with step by step instructions meaning that even if you are not an expert in this field you can still build a simple website for a fraction of the price of a custom-built site.

Although online advertising is probably the most effective form of advertising, if your potential client base is very local it may be worth doing a leaflet drop especially if your leaflet then directs people to your online sites.