If you work in a marketing environment then you may need to also offer sales advice. You may find that you actually become a consultant to a business in terms of their business sales tactics, as the marketing and the sales are linked. If for example, you are marketing a business and finding that you are getting the traffic to their website and converting the visitors in to enquiries but these enquiries are not converting then you may want to spend some time investigating this process to see what happens.
If the prices of the products of services are higher than you anticipated and they cannot lower them, it may be that the traffic coming through to the site is not qualified. For example you may be marketing the phrases cheap and low cost rather than quality and bespoke. Seeing through the whole sales process and having a good background knowledge on the company will help you best advise them on their marketing.
Many companies take on their own marketing of their business. It may be that they employ internal marketing staff or often they just use other members of staff who are not trained in marketing to implement strategies.
If you are employing staff to work on your marketing and they have experience and or qualifications in this area then that may work well, but if you are utilising other members of staff that do not have the qualifications or experience then you are not only taking them away from the other work they have to do but also risking getting the marketing wrong. As a company, you can end up investing money in to the wrong marketing avenues meaning you get little or no return on your money that you put in to it. That’s where a marketing consultant can help. Even if you do not want to outsource your marketing, they may be able to advise you on what you should be doing and even offer training to the staff that are going to be implementing the marketing.
With technology ever advancing at an increasing rate, it is vital for many businesses to have a good grasp on what technology can do for them and how best to use it within their business. Some companies take it upon themselves to research new software, programmes and technology than can be used within the day to day running of the business and to work out how effective these solutions will be for them.
If you are struggling for time to do this, or want to have an experts opinion then you can opt to use an IT management consultant. The job of an IT management consultant is to offer the best advice on developments and offer cutting edge technology strategies that are bespoke to the needs of your business. This may be anything from upgrading internal PC’s to sending staff on IT related training courses. They can also advise you on where you are overspending on IT and where you can cut costs to bring you’re spending down and increasing your profits.